From the Lowell Spinners — the minor league baseball franchise that tried to bring you the unflattering Jenny Dell bobblehead (rescheduled to Aug. 26) — comes the latest in odd marketing giveaways: the Jack Kerouac Bobblehead.
The first 1,000 fans arriving at LeLacheur Park on Thursday for the Spinners’ game against the Brooklyn Cyclones will receive a figurine of Kerouac in a leatherhead football helmet and his Lowell High School football uniform.
The late “On The Road” author and poet was a native of the Massachusetts’ city. He received scholarship offers from Boston College, Notre Dame and Columbia University, where he eventually enrolled.
Truth: that’s a better marketing tie-in than most minor league promotions (and the figurine is a much better likeness than Dell’s). The bobblehead is the third — and final — in a series of Kerouac dolls.
Our bet: an innovative Hipster attends this game and gets a figurine just to turn it into a water pipe. Watch eBay for it.