In what can only be called a shocking development, the powers at the Lingerie Football League announced tonight that the league will now be called the Legends Football League, putting an end to a football era.
LFL officials released a YouTube video promoting the rebranding of the league by showing women sweating, running, and performing the usual cross-fit exercises you’d expect from a QVC fitness video.
League President Mitchell Mortaza has hinted that the rebranded LFL would have some sort of relationship with ESPN starting this spring but hasn’t elaborated on his original Twitter message.
Mortaza also promised the new brand would be the next step in making women’s football a global sport and not just a sexual outlet for frustrated men.
While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick.
The good news for men, it appears, is that the league will still use a similar uniform. There’s still no word on if the LFL plans to pay the players. Yes, they play for free.
Mortaza calls the new uniform “performance wear” and says that the league has dropped any reference to “sexy women” in the logo and branding.