What did ESPN do when the network noticed its blowhard daytime show First Take was experiencing a ratings slide? The brass went out and hired a new heel (Stephen A. Smith) to debate Skip Bayless. What did CBS do to fire up viewers (who can actually get CBS Sports Network)? They hired Jim Rome. If you haven’t noticed, blowhards on TV sell advertising.
Just to make this fair to all a-holes, we’ve opened up this contest to a variety of a-holes. Radio a-holes. TV a-holes. ESPN a-holes. College football a-holes.