FOR IMMEDIATE RELEASE
COED Media Group Acquires BustedCoverage.com
Sports entertainment website complements CMG’s young-adult media properties
May 3, 2011 (New York, NY) — As part of its continuing growth strategy, leading multi-channel lifestyle/entertainment publisher and event producer COED Media Group (CMG) today announced the acquisition of BustedCoverage.com. Financial terms of the
transaction were not disclosed.
Commented Bryant Jackson, COO of CMG, “CMG has built its business by delivering quality content and engaging experiences to our readers, and performance marketing services to our brand partners. Last quarter we made a tactical decision to expand
CMG’s portfolio by acquiring an online publication in the sports/entertainment space. As a result, I am excited to report that we have brought BustedCoverage.com into the CMG family.” As one of the most popular independent sports destinations online for men aged 18-34, BustedCoverage.com broadcasts humorous original and aggregated articles with a strong and unique voice.
Joe Kinsey, founder of BustedCoverage.com, commented, “Iʼm excited to work with COED Media Group in an effort to reach a new generation of sports fans who are as interested in sports happenings off the field as on it. This is a huge opportunity to
expand the Busted Coverage brand and introduce my passion and perspective on sports to an even larger audience of fans.”
Launched in the fall of 2007, online entertainment portal BustedCoverage.com caters to the interests of the prototypical male, with a comedic slant on major league/collegiate sports, libational recreation and the opposite sex. The website boasted 12 million
uniques and 24 million pageviews in 2010.
Featured on ESPN, G4 and numerous popular blogs, BustedCoverage.com “consistently finds the best links,” as quoted by Sports Illustrated’s Andy Gray.
Those interested in learning more may visit http://www.BustedCoverage.com.
About COED Media Group
COED Media Group (CMG) is a college lifestyle publishing and marketing solutions company. Through integrated web, newsletter, social and event forums, CMG dialogs with college students like no other media outlet.
The news leaders in college culture, COEDmagazine.com and CollegeCandy.com cover everything from the latest pop-culture to the hottest celebrities to careers to relationships. CMG blends user-generated, original and aggregated content to populate
its suite of titles, which are regularly subscribed to, commented upon, shared, referenced and visited by the 18-34 year-old U.S. college crowd.
In November 2010 alone, COEDmagazine.com and CollegeCandy.com had more than 5.2 million unique visitors and nearly 78 million pageviews, according to ComScore.
Concisely, CMG hosts an unprecedented community of like-minded journalists, young adults and brand sponsors. To learn more, please visit http://www.COEDmagazine.com, http://www.CollegeCandy.com and http://www.COEDMediaGroup.com.