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Team Yellow waiting for their big moment of creating the Captain’s mosaic.

This past Thursday we sent a reporter to cover a Captain Morgan’s promotional event which was held at the new Meadowlands.

Why cover such an event? The Captain PR team promised liquor and hot chicks.

New York, NY – Retired NFL players, girls in fishnet stockings, mass quantities of rum and a few video cameras: sound like a pretty good time?

Former New York professional football team captains Keyshawn Johnson and Jason Sehorn teamed with sexed-up promo girls, a guy who looked like the original Tampa Bay Bucs logo and and hundreds of posers in color-coordinated sweatsuits to create a human mosaic of the Captain Morgan stance at a rain-soaked New Meadowlands Stadium Thursday.

Captain Morgan rum used the event to launch the “One Million Poses” campaign.

Fans were encouraged to visit Facebook.com/CaptainMorganUSA to upload photos or videos of their Pose.  Captain Morgan pledged to donate $1 to the First Mate Fund for every uploaded pose. Representatives of the liquor brand intend to then reallocate the money in the new fund to select non-profit organizations and causes “who demonstrate their willingness to be a good ‘First Mate.'”

Aerial artist Daniel Dancer constructed the 180-foot long Captain Morgan pose –right hand on right hip; left hand on raised left knee; turn head, arch right eyebrow and laugh — from fabric, recycled tire mulch and more than 500 people, including  Johnson, Sehorn and Captain Morgan himself.

As is seemingly the case with every alcohol brand’s promotion these days, there was overwhelming emphasis on enjoying the spirits in a responsible manner.

“(At USC) you had no choice but to be responsible. We walked everywhere; that limited the amount of trouble you could get yourself into,” former Giants cornerback Sehorn said of his college days.

“We used to go to the 9-0 and, sure, we had times where it was good that you didn’t have to drive,” Sehorn said of the 901 Bar & Grill, a bar near USC’s Los Angeles campus frequented by students, football players and USC Song Girls.

While acknowledging that sites like Facebook are where the market is for the audience sought for the “Poses” campaign, neither Sehorn or Johnson are active users of Facebook or Twitter.

“Zero,” Sehorn said while making a circle with his thumb and forefinger. ” I don’t know why (today’s players) have them; they can only lead to no good. It’s good it wasn’t around when I was playing. Like, in ’96 no one was (politically correct). It would have been awful.”

Johnson said he would not have personally used social media during his playing days.

“I didn’t need it. If I wanted someone to know something, I’d tell (the press). I think some people hide behind an online profile; I don’t hide,” Johnson said.

A former Jets, Bucs, Cowboys and Panthers wide receiver, Johnson still ranks in the top 30 on both the NFL’s career receptions and yardage list. He is not waiting by the phone for a call from Canton, however.

“I don’t expect it. I didn’t play to be a Hall of Fame player; I played to be a champion and I was,” Johnson said. “It’s more about longevity. I played 11 years. If I had played 15, you wouldn’t even need to ask the question because the answer would be obvious.”

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