Mark it down, folks, this is the first of many Twitter suspensions in football you are about to see.
And to think that Texas Tech free spirit Mike Leach is the first major college coach to lay the hammer down on players who are using the freedom of speech via a social network to voice displeasure.
Things got so out of control over the weekend that Leach even suspended team captain Brandon Carter, the guy you might remember for the facepaint and weird hair.
As you would expect since bloggers are writing about this, the local news is watching closely.
A Sunday afternoon dispatch on Carterâ€™s Twitter account said, â€œI am not a captain anymore and will not be playing this week. Good luck red raiders ill still be cheering on my family from the stands!!:)â€
The Brandon Carter cached Twitter page is still accessible but only has tweets up to Sept. 5. In other words, not much to see from the carnage that cost him a game and the honor of attending the coin toss.
As for Marlon Williams, he is still active but now repping his upcoming album due to drop on Oct. 3.
This is what it has come to for members of the media. Follow Twitter pages closely after key losses and wait for players to lose it.
That would mean keeping a close eye on Cal, USC and Ole Miss.