The Ass Brains Behind Sexy Volleyball Ads Is a Former Playboy Model

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Getting a pro sports league up and running isn’t exactly the easiest thing in the world. It takes time, patience, a lot of money, marketing, leadership and courage. Or, alternately, a really huge advertisement that features a hot piece of ass, like the one you see in the mashup above (courtesy of Miss G).

Now, who would be hot smart enough to roll out such an ad? The answer is buried in a recent New York Times article about the American Volleyball … er, whatever. AVP. People with the butt ads. You know what I’m talking about. (Emphasis mine.)

“Maybe [the picture of the hot volleyball player's ass] will get someone to experience AVP for the first time,” [Kristine Lefebvre] adds. “You have to get them there to make a fan.”

To be sure, Ms.  Lefebvre asks no more of her players than she has asks of herself. After being noticed as a contestant on season six of “The Apprentice,” she posed for the June 2007 Playboy magazine.

Well, then. Not only should you immediately start considering me a “fan,” but I think it’s also probably worth noting that hiring a former Playboy model (and one with Trump-like business acumen to boot, no less!) to run your marketing department is pretty savvy. 

Seriously … think about this: the woman became famous for two things. Appearing on a reality television show and taking her clothes off. She knows how to make something out of nothing. Which (nothing) is what professional volleyball was until this marketing campaign showed up and made it something.

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