This has to be one of the strangest promotions we’ve ever discovered. Euro home decor giant Ikea had Seattle’s Matt Hasselbeck on hand yesterday for an autograph session and one lucky fan won an autographed SULTAN HASSELBÃ„CK mattress.
No, we are not kidding on this one. Matt was even holding small children to document this major moment.
Lucky fans also got the chance to take part in a Hasselbeck scavenger hunt. Sounds like a party was had by all, including men who were dragged along to buy crappy furniture and cheap plastic shit.